App Optimization

How to A/B Test Paywalls Without Coding to Maximize Subscription Revenue

If your digital product or service is built on subscriptions, you already know how crucial your paywall is. A well-optimized paywall can significantly increase conversion rates and, ultimately, maximize your subscription revenue. However, a static paywall often falls short of…

How to Set Up In-App Purchases in Your Mobile App (Step-by-Step Guide)

Many developers struggle with the complexity of payment systems, worrying about security, compatibility, and getting everything right. The good news is, setting up in-app purchases doesn’t have to be complicated or expensive. In this guide, we’ll show you how to…

How to Integrate Subscription Data with Your Existing Enterprise Analytics Stack

Subscription businesses live and die by their data. Every decision—from pricing changes to retention strategies—hinges on understanding how users interact with your app and whether they’re likely to stay subscribed. But if your subscription data exists in a silo, separate…

How to Analyze User Segments and Predict Churn with Subscription Analytics

Churn is the biggest threat to any subscription-based indie app. You work hard to acquire new users, but if they cancel their subscriptions faster than you can replace them, your revenue stalls—or worse, declines. The problem? Most developers only react…